Kurtis Martin
Copywriter // ACD
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Telus / Apple

For 3 years, I had the opportunity to launch Apple’s newest iPhone on the TELUS network in unique ways that tied together both brands.

With nothing more than a launch date, some brand truths and a few internet rumours, these are the campaigns that struck the right notes with the teams at both companies.

METAL

Rumour had it Apple was making the switch to titanium to build their new iPhone 15 Pro. So we rounded up a collection of the most badass (yet friendly) critters we could find to film the heaviest of music videos. It was a celebration of all things metal in a way only TELUS could do. And a personal dream come true.

Horns Up.

GOAT

The year the iPhone 14 would launch was the same year TELUS was officially the Most Giving Company in the world. The greatest device… the most giving company. A goat. You get it.

This is how both brands met, sharing the spotlight, in the middle.

CROWD PLEASER

Everyone’s talking about it. Months before the launch of a new iPhone, the world speculates. The day itself, it anticipates. And afterwards, every detail is dissected with with thousands of hours of video coverage.

Perhaps the only thing that comes close to the excitement surrounding the launch of a new Apple device is a chorus of 70,000 fans in Wembley Stadium - heard by millions around the world. It’s how we kicked off the iPhone 13.