The all-electric bZ. It’s a different car in Toyota’s lineup and it called for a different approach.
We needed to demonstrate how this vehicle, despite all of the misconceptions and fears about electric vehicles, was compatible with life in Canada. So of course, the logical next step was to create a reality dating series.
Digging into the parallels of a test drive and a first date, we helped drivers find the right partner. It was a blind date test drive where singles had the chance to test their compatibility with both the Toyota bZ and each other.
These were legitimate blind dates.
No actors. Just a lot of crossed fingers.
Season 2 anyone?